{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess today's movie theaters.
The largest jump-scare the movie business has witnessed in 2025? The comeback of horror as a main player at the UK box office.
As a style, it has remarkably surpassed past times with a annual growth of 22% for the UK and Irish box office: over £83 million this year, compared with £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2 million), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54 million) – have all remained in the cinemas and in the popular awareness.
Even though much of the professional discussion centers on the singular brilliance of prominent auteurs, their achievements indicate something changing between audiences and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the consistent popularity of horror movies this year suggests they are giving moviegoers something that’s greatly desired: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of classic monster stories.
Amid a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities resonate a bit differently with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Experts highlight the rise of German expressionism after the first world war and the unstable environment of the early Weimar Republic, with movies such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
This was followed by the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a academic.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of border issues inspired the just-premiered rural fright The Severed Sun.
The creator clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the current era of praised, culturally aware scary films commenced with a clever critique launched a year after a contentious political era.
It sparked a fresh generation of visionary directors, including a range of talented artists.
“It was a hugely exciting time,” comments a creator whose film about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
At the same time, there has been a reconsideration of the overlooked scary films.
In recent months, a new cinema opened in London, showing cult classics such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The fresh acclaim of this “raw and chaotic” genre is, according to the theater owner, a straightforward answer to the algorithmic content churned out at the box office.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
Alongside the revival of the insane researcher motif – with several renditions of a well-known story imminent – he anticipates we will see horror films in 2026 and 2027 reacting to our current anxieties: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
Meanwhile, a biblical fright story a forthcoming title – which narrates the tale of holy family challenges after the nativity, and includes celebrated stars as the holy parents – is scheduled to debut in the coming months, and will certainly send a ripple through the religious conservatives in the US.</