Should A Aspiring Influencer Friend Cease Using People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or posted for an audience. I’m not a prop for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us a foot in the door.

I love shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: a foot in the door. I know not all people enjoys being on camera, but often unplanned moments is what makes material authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but companions help each other in minor capacities. My assumption was filming a clip here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having Beth around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your relationship. Foster some authentic memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Lisa Jones
Lisa Jones

A seasoned sports analyst with over a decade of experience in betting markets, specializing in statistical modeling and risk management.