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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. Pokémon's creators and the Natural History Museum are opening a temporary store featuring exclusive merchandise. Fans can look forward to offerings including stationery, plushes, and artwork all drawing from the museum's theme. For collectors, though, will be a limited-edition Pikachu card, given as a gift with purchase for the pop-up. The store will operate both the physical location to online from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with beautiful illustrations that show creatures in their natural habitats. The concept is the kind of research a Pokémon Professor could produce after trainers provide field notes, or what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of finches. A key appeal stems from the book's scholarly treatment, presenting Pokémon as a legitimate scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

Why This Special Card Different

The company regularly to issue special edition cards for major tournaments and brand collaborations. Many of these collector items often feature the famous mouse Pokémon that acts as the series face. The factor setting this new promotion apart is its distinctly bigger size. Although precise specs have not been publicly disclosed, availability will certainly be highly restricted, and fans able to get just one card per purchase.

Limiting Speculator Interest

Per a company statement, a portion of the merchandise will also be sold outside the museum walls. But, a wider release is slated for specific stores in the United Kingdom. Importantly, collectors will not be able to acquire the card via the official web shop. While speculator demand is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. If you're unable to attend, there is an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months.

"All profits from purchases from the museum store and its web shop, which covers Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers who are conducting studies and finding solutions to the global ecological crisis," it notes.